A primer in visual awareness
What has an ox to do with the letter A?
Are you left-eyed?
Who are you going to believe, me or your eyes?
What is the belly button problem?
An inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, jokes, science and all of it concrned with the interplay between the verbal and the visual and the resources of the human mind. Even the pages of this book are a superb demonstration of the expressive use of type, space, colour and imagery. A witty exploration of perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, ideas, creativity, culture, style, aesthetics and value.
If any of the above excites your curiosity or piques your interest, then you need a copy of:
The Art of Looking Sideways
by Alan Fletcher